Privacy policy
Last updated: August 18, 2026
This Privacy Policy describes how LULLABUY COMMERCIAL AND TRADING INC., operating under the brand Lullabuy (“Lullabuy,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit, use our services, or make a purchase from www.lullabuybed.com (the “Site”), or otherwise communicate with us.
By using the Site, you acknowledge the practices described in this Privacy Policy.
Contact
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise your privacy rights, please contact us:
Email: contact@lullabuybed.com
Website: www.lullabuybed.com
Personal Information We Collect
The types of personal information we collect depend on how you interact with our Site and services.
Information You Provide to Us
We may collect information that you provide directly to us, including:
- Name
- Billing address
- Shipping address
- Email address
- Phone number
- Order and transaction information
- Account information
- Customer service communications
- Product preferences
- Information submitted through forms, reviews, surveys, promotions, or other features on our Site
Payment information may be processed by our payment service providers. We generally do not directly store complete payment card details.
Information Collected Automatically
When you visit or interact with our Site, certain information may be collected automatically, including:
- IP address
- Browser type
- Device information
- Operating system
- Cookie information
- Pages and products viewed
- Search terms
- Referring URLs
- Date and time of visits
- Interaction with the Site
- Shopping cart and checkout activity
We may collect this information using cookies, pixels, tags, analytics technologies and similar tools.
How We Use Personal Information
We may use personal information to:
- Provide and operate our Site and services
- Process and fulfill orders
- Process payments
- Arrange shipping and delivery
- Send order confirmations and transactional communications
- Provide customer service
- Manage returns, exchanges and refunds
- Maintain and improve our Site
- Understand how customers interact with our Site
- Detect and prevent fraud, security incidents and misuse
- Personalize your shopping experience
- Send marketing communications where permitted by applicable law
- Measure the effectiveness of advertising and marketing campaigns
- Comply with legal and regulatory requirements
- Protect our rights, customers and business
Where required by law, we obtain consent before using personal information for certain purposes.
Order Information
When you place or attempt to place an order through the Site, we may collect information including your name, billing address, shipping address, email address, phone number, payment-related information and details about the products you purchase.
We use this information to process transactions, fulfill orders, arrange shipping, communicate with you about your order, provide customer support and help prevent fraudulent transactions.
Customer Support Information
When you contact us for assistance, we may collect your name, email address, phone number, order number and the information contained in your communication.
We use this information to respond to inquiries, provide customer support and resolve issues relating to orders, products, returns, exchanges or other services.
How We Share Personal Information
We may disclose personal information to service providers and other parties that assist us in operating our business, including:
- E-commerce platform providers
- Payment processors
- Shipping and fulfillment providers
- Customer support providers
- Analytics providers
- Advertising and marketing providers
- IT, hosting and security providers
- Professional advisers where necessary
Our online store is powered by Shopify. Shopify processes certain personal information in connection with providing its e-commerce services to us.
We may also disclose information where necessary to comply with applicable laws, regulations, court orders, subpoenas or other lawful requests, or to protect our rights, customers, employees or business.
If our business is involved in a merger, acquisition, restructuring, financing, bankruptcy or sale of all or part of our business or assets, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.
Advertising and Analytics
We may use analytics and advertising technologies to understand how visitors use our Site, improve our services and measure the effectiveness of our advertising.
These technologies may use cookies, pixels and similar technologies to collect information about your interaction with our Site.
Depending on your location and applicable law, you may be able to manage or withdraw consent for certain advertising or analytics technologies through our cookie consent tools or your browser settings.
We may use third-party services such as Google and Meta for analytics, advertising and measurement purposes. These providers may process information in accordance with their own privacy policies.
Cookies
Our Site uses cookies and similar technologies to operate the Site, remember preferences, understand Site usage, support checkout functionality, improve performance and, where permitted, provide or measure advertising.
Cookies may include:
- Necessary cookies, which are required for core Site functionality, account access, shopping carts, checkout and security.
- Analytics cookies, which help us understand how visitors interact with the Site.
- Functional cookies, which help remember preferences and improve functionality.
- Advertising cookies, which may be used to measure advertising performance or provide more relevant advertising where permitted.
You may manage cookies through your browser settings and, where available, our cookie consent tools.
Please note that disabling certain cookies may affect the functionality of the Site.
Shopify
Our Site is hosted and powered by Shopify. Shopify may process personal information about customers who visit or make purchases through our Site.
For information about how Shopify handles personal information, please review Shopify's privacy documentation.
Marketing Communications
If you subscribe to our marketing communications, we may use your email address or other contact information to send you information about products, promotions and other updates.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our marketing communications.
Unsubscribing from marketing communications will not prevent us from sending transactional or service-related communications, such as order confirmations or shipping updates.
Data Retention
We retain personal information for as long as reasonably necessary to provide our services, maintain business and transaction records, comply with legal obligations, resolve disputes, prevent fraud and enforce our agreements.
The retention period may vary depending on the type of information, the purpose for which it was collected and applicable legal requirements.
When personal information is no longer reasonably required, we may delete or anonymize it in accordance with applicable law.
Security
We use reasonable administrative, technical and organizational safeguards designed to protect personal information.
However, no method of transmission over the Internet or electronic storage system is completely secure. We therefore cannot guarantee absolute security of personal information.
You are responsible for maintaining the confidentiality of any account credentials you use in connection with our Site.
International Data Transfers
We operate in Canada and use service providers that may process or store information in Canada, the United States and other jurisdictions.
As a result, your personal information may be transferred to and processed in a country other than the country in which you reside.
Where required by applicable law, we take appropriate measures to protect personal information transferred across borders.
Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information, which may include the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate personal information
- Request deletion of personal information in certain circumstances
- Withdraw consent where processing is based on consent
- Object to or restrict certain processing where applicable
- Request portability of certain personal information where applicable
- Opt out of certain marketing communications
- Submit a complaint to an applicable privacy or data protection authority
These rights may be subject to exceptions or limitations under applicable law.
To submit a privacy request, contact us at contact@lullabuybed.com
We may need to verify your identity before completing certain requests.
Canadian Privacy Rights
As a Canadian business, we handle personal information in accordance with applicable Canadian privacy laws.
Depending on your location and the circumstances, you may have rights to request access to personal information we hold about you, request correction of inaccurate information and withdraw consent to certain uses of personal information, subject to applicable legal exceptions.
You may contact us at contact@lullabuybed.com to exercise applicable privacy rights.
United States Privacy Rights
Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.
Depending on the law that applies to you, these rights may include access, correction, deletion, portability and the ability to opt out of certain uses or disclosures of personal information.
We will process applicable privacy requests in accordance with the laws that apply to our business and the requesting individual.
European Privacy Rights
If you are located in the European Economic Area (“EEA”), United Kingdom or another jurisdiction providing similar rights, applicable data protection laws may provide you with additional rights regarding your personal information.
Where applicable, our legal bases for processing personal information may include:
- Your consent
- Performance of a contract with you
- Compliance with legal obligations
- Our legitimate interests, provided those interests are not overridden by your rights and freedoms
Where applicable, you may have rights to access, correct, erase, restrict or object to processing of your personal information and to request data portability.
You may also have the right to lodge a complaint with the data protection authority responsible for your jurisdiction.
Children's Privacy
Our Site and services are intended for general audiences and are not directed toward children.
We do not knowingly collect personal information from children in violation of applicable law.
If you are a parent or legal guardian and believe that a child has provided personal information to us improperly, please contact us at contact@lullabuybed.com so that we can review the matter and take appropriate action.
Third-Party Websites
Our Site may contain links to websites or services operated by third parties.
We are not responsible for the privacy, security or content practices of third-party websites. We encourage you to review the privacy policies of third-party websites before providing personal information to them.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements or other operational reasons.
When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.
We encourage you to review this Privacy Policy periodically.
Complaints
If you have a question or complaint regarding our handling of personal information, please contact us first at:
Email: contact@lullabuybed.com
We will review privacy-related inquiries and complaints and respond as required by applicable law.
If you are not satisfied with our response, you may have the right to contact the privacy or data protection authority responsible for your jurisdiction.